Outcome-driven
User Experience and Product Design leader based out of NYC

Design

End-to-end design

Design systems

Data analytics/analysis

Creative direction

Leadership

Product strategy

Orchestration

Insights integration

CFT collaboration

Experience

Vendelux martech

Integral Ad Science adtech

MobileROI martech

MyCityWay urban-tech

vendelux

Building smarter, targeted event engagement

Developed a new persona builder tool to deliver precise, data-driven targeting and enhanced event engagement through CRM integration and streamlined workflows.

The modernized interface empowers users to build focused, high-value audience lists, maximizing event ROI and aligning with business goals.

Ask for a case study

vendelux

Operational efficiency through automated insights

Developed an automated event insights tool and reduced reporting costs by ~50% in the first year by enabling customers to access critical insights without relying on internal teams.
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I led the cross-functional teams to shape and launch this tool, contributing to the overall product strategy and ensuring a seamless user experience.

Ask for a case study

integral ad science

Building unified view for the global marketer

Led the design on the release of a groundbreaking reporting insights platform for the global marketer, adopted early by 20 of the largest IAS customers.

The launch of this long-term initiative gave large customers and their executives an overarching view on campaign performance, with data controls based on their custom business needs.

CASE STUDYpassword

integral ad science

Custom report builder

An offline reporting tool enabling customers to easily filter through their vast amount of data and custom set their delivery method. Customers can create a one-time report, schedule and share reports across their organization, set up alerts and manage their queue all within a single experience.

Led design at the forefront and throughout, innovating along the way to meet the ever-evolving custom reporting needs of the customer in ad tech.

Ask for a case study

integral ad science

Morton design system

Morton is the internal design system of Integral Ad Science (IAS). Operationalized as a designer > developer code-ready production tool it scaled, over time, to an org-wide adoption as a centrality for brand and visual identity.

As the first IC hire, I headed the inception of the design system and established the foundational principles that guided the future state. I continued to manage, mentor and consult in maintaining the integrity of the system during major initiatives and changes.

In a truly collaborative effort, many UX-ers and UI engineers contributed to the success, with a latest push towards an accessibility accredited product.

Mobileroi

Designing a Mobile Marketing Automation Platform

Aimed to service marketers with an AI and context-aware mobile relationship platform, to provide brands access to a unified view of their customers, and to enable retailers to build stronger relationships, deepen loyalty and grow revenue.

As the designer in the founding team, I was responsible for developing the company’s brand identity, the design of the platform, analytics and campaign management, the marketing website and all visual assets for sales pitches and presentations.

mobileroi

Design foundations with dynamic visualizations

In a response to a rapidly developing enterprise platform, the design system delivered robust data visualization sets with strong visual identity, including custom illustrations and iconography. Tailored to a sophisticated marketer driving customer engagement on mobile, the design system supported all workflows, dashboard, reporting and campaign management experiences.

I was responsible for the creative direction and guiding principles and led a small team of designers and design technologist in scaling the system, launching live code and demos for functional components and data visualizations.

Mycityway

MyCityWay's mobile platform

Responsible for the design of the mobile platform with suite of apps reaching millions of users across 100+ cities worldwide.

MyCityWay’s mobile platform, including local search and discovery, powered numerous brands across different industries, automotive, entertainment, travel and business.

Backed by BMWi ventures, the award-winning flagship app ranked #1 in the AppStore for NYC travel.

various

Other projects

In the period between 2010-2015 I worked on various projects, design for marketing websites, logo and visual identity, set design for independent productions in the visual arts and numerous universal and native apps across auto, entertainment and media.

BMWi DriveNow in-car dashboard

One Laptop Per Child native app

Macy’s Thanksgiving Day Parade app

SpotOn mobile app

MobileROI marketing website

MyCityWay logo visual exploration

About me

Design architect
Strategic design leader operating at multiple levels of scale, with 12+ years experience across both consumer and enterprise spaces for award-winning startups and global brands. Outcome-driven with a mission to guide and empower teams in delivering exceptional digital experiences balancing aesthetics, usability and innovation.
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Creative
Ex artist, art student and industry pro with 8+ years in the field of visual arts. I hold an MFA degree from Parsons School of Design with focus on non-traditional transdisciplinary art practices. I’ve learned from educators and artists working across disciplines and focus, environment, architecture, cinematography, photography and traditional fine arts. In the period around my BFA and MFA studies, I worked in art studios, museums, galleries, auction houses, and art delivery businesses.

Sports competitor
Ex student-athlete, I played basketball and soccer throughout my teens, competing on state, reginal and international levels. During my time at IAS, I ran multiple sports focused Employee Interest Groups getting people from across the company, locally and globally, to foster teamwork, trust and inclusivity. I coached / captained the soccer team competing at intermediate-advanced levels across NYC.
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Dad
Proud dad of a baby girl. Outside of work, my wife and I are enjoying our time with our daughter – we travel, hike, swim and are learning how to kick a ball.

(Black) Light dance film, set design.

IAS soccer team, Winter 2020

Design

End-to-end design

Design systems

Data analytics/analysis

Creative direction

Leadership

Product strategy

Orchestration

Insights integration

CFT collaboration

Experience

Vendelux martech

Integral Ad Science adtech

MobileROI martech

MyCityWay urban-tech

vendelux

Building smarter, targeted event engagement

Developed a new persona builder tool to deliver precise, data-driven targeting and enhanced event engagement through CRM integration and streamlined workflows. The modernized interface empowers users to build focused, high-value audience lists, maximizing event ROI and aligning with business goals.

Ask for a case study

vendelux

Operational efficiency through automated insights

Ask for a case study

integral ad science

Building unified view for the global marketer

integral ad science

Custom report builder

Ask for a case study

integral ad science

Morton design system

Mobileroi

Designing a Mobile Marketing Automation Platform

mobileroi

Design foundations with dynamic visualizations

Mycityway

MyCityWay's mobile platform

various

Other projects

In the period between 2010-2015 I worked on various projects, design for marketing websites, logo and visual identity, set design for independent productions in the visual arts and numerous universal and native apps across auto, entertainment and media.

About me

Let's connect

Interested in learning more or want to chat about future opportunities, reach out! You can also find me on LinkedIn. Looking forward to connecting!