Bojan Mitrevski-Lupu logo (stroke in royal blue)
Helping teams
accelerate growth
with Outcome-driven UX.
Bojan Mitrevski-Lupu profile photo

Design

AI-powered insights

Data visualization/analytics

Scalable design systems

Complex workflow design

Leadership

0-1 product strategy

Scaling design practices

Xfn team collaboration

Mentoring & team growth

Experience

Vendelux martech

IAS adtech

MyCityWay urban-tech

MobileROI martech

Vendelux

Lead-generation redefined with smarter Persona building.

Developed a new persona builder tool to deliver precise, data-driven targeting and enhanced event engagement through CRM integration and streamlined workflows.

The modernized interface empowers users to build focused, high-value audience lists, maximizing event ROI and aligning with business goals.

CASE STUDYpassword

Vendelux

Operational efficiency through automated insights.

Developed an automated event insights tool and reduced reporting costs by ~50% in the first year by enabling customers to access critical insights without relying on internal teams.

I led the cross-functional teams to shape and launch this tool, contributing to the overall product strategy and ensuring a seamless user experience.

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IAS (NASDAQ: IAS)

Delivering Unified View for Fortune 500 customers.

Led the design on the release of a groundbreaking reporting insights platform for the global marketer, adopted early by 20 of the largest IAS customers.

The launch of this long-term initiative gave large customers and their executives an overarching view on campaign performance, with data controls based on their custom business needs.

CASE STUDYpassword

IAS (NASDAQ: IAS)

Evolving custom reporting for 15K+ MAU.

The tool that almost every IAS customer uses, enabling them to easily filter through their vast amount of data and custom set their delivery method. Customers can create a one-time report, schedule and share reports across their organization, set up alerts and manage their queue all within a single experience.

Led design at the forefront and throughout, innovating along the way to meet the ever-evolving custom reporting needs of the customer in ad tech.

IAS (NASDAQ: IAS)

Operationalizing design with Morton design system.

Morton is the internal design system of Integral Ad Science (IAS). Operationalized at first as a designer to developer code-ready production tool, I charted the ways to an org-wide adoption as a centrality for brand and visual identity.

As the first IC hire, I headed the inception of the design system and established the foundational principles that guided the future state. I continued to manage, mentor and consult in maintaining the integrity of the system during major initiatives and organizational changes.

In a truly collaborative effort, many UX-ers and UI engineers contributed to the success, with a latest push towards an accessibility accredited product.

MobileROI

Building mobile-marketing automation platform, 0-1.

AI and context-aware mobile relationship platform, providing brands access to a unified view of their customers, and enabling retailers to build stronger relationships, deepen loyalty and grow revenue.

As the founding designer, I was responsible for leading the design of the platform (analytics and campaign management), in addition to developing the company's brand and visual identity.

MobileROI

Foundational growth with dynamic visualizations.

In a response to a rapidly developing enterprise platform, the design system delivered robust data visualization sets with strong visual identity, including custom illustrations and iconography. Tailored to a sophisticated marketer driving customer engagement on mobile, the design system supported all workflows, dashboard, reporting and campaign management experiences.

I was responsible for the establishing direction with guiding principles and led a small team of designers and technologist in scaling the system, launching live code functional components and data visualizations.

MyCItyWay

Leading design on an award-winning global app.

Responsible for the design of the mobile platform with suite of apps reaching millions of users across 100+ cities worldwide.

MyCityWay’s mobile platform, including local search and discovery, powered numerous brands across different industries, automotive, entertainment, travel and business.

Backed by BMWi ventures, the award-winning flagship app ranked #1 in the AppStore for NYC travel.

Various

Other projects

In the period between 2010-2015 I led design on various projects, marketing websites, visual identity, and numerous universal and native apps across industries like auto, entertainment, media and social.

BMWi DriveNow in-car dashboard
One Laptop Per Child native app
Macy’s Thanksgiving Day Parade app
SpotOn mobile app
MobileROI marketing website
MyCityWay logo visual exploration

About me

Design architectStrategic design leader operating at multiple levels of scale, with 12+ years experience across both consumer and enterprise spaces for award-winning startups and global brands. Outcome-driven with a mission to guide and empower teams in delivering exceptional digital experiences balancing aesthetics, usability and innovation.

Creative
Ex artist, art student and industry pro with 8+ years in the field of visual arts. I hold an MFA degree from Parsons School of Design with focus on non-traditional transdisciplinary art practices. I’ve learned from educators and artists working across disciplines and focus, environment, architecture, cinematography, photography and traditional fine arts. In the period around my BFA and MFA studies, I worked in art studios, museums, galleries, auction houses, and art delivery businesses.  
 
Sports competitor
Ex student-athlete, I played basketball and soccer throughout my teens, competing on state, reginal and international levels. During my time at IAS, I ran multiple sports focused Employee Interest Groups getting people from across the company, locally and globally, to foster teamwork, trust and inclusivity. I coached / captained the soccer team competing at intermediate-advanced levels across NYC. 

Dad
Proud dad of a baby girl. Outside of work, my wife and I are enjoying our time with our daughter – we travel, hike, swim and are learning how to kick a ball. 

(Black) Light dance film, set design.

IAS soccer team

IAS soccer team, Winter 2020